Breakout start-ups
DATAXU | Coming off a productive 2010 that saw the company increase the size of its team considerably, this Summer Street company is part of an advertising-tech cluster that's quickly emerging as a key sector in Boston's start-up ecosystem, DataXu uses mad science to help companies make really quick, and really smart, online-marketing decisions. Their set of tools helps advertising agencies — or even individual brands — target, purchase, and optimize their online, video, and mobile-media ads in nearly real-time.
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